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Strategies That Work: 10 Things To Do Before Applying For Google Adsense In 2018

It’s always the dream of every blogger to get his or her blog approved for Google AdSense. Every blogger needs money. You want to make sure you always pay for your domain, hosting, and other premium services you use in your blog. You can’t be using your own personal money to pay for these services all the time, the money has to come from the blog you invest your time and energy to maintain, and thus, these and many more are the main reasons you need Google AdSense.

However, why it’s beneficial to get Google AdSense for your blog, App, or YouTube channel, getting approved has become a nightmare for many bloggers and to some, a piece of cake.

The Real Truth: Getting approved for Google AdSense isn’t as difficult as many people think.

If you apply and you get disapproved it could be because you haven’t put certain things into consideration and consequently get disapproved by Google AdSense team reviewer.

You see, these and many more are the reasons why I decided to create this helpful guide to get your blog or app approved for Google AdSense so you could start making money as fast as possible.

In one way or the other, I  hope you will find this guide useful.

Ready? Let’s get started.

So, What Exactly Is Google AdSense?

Google AdSense is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

The advertisements are controlled and managed by Google and Web publishers simply need to create a free AdSense account and copy and paste provided code to display the ads. Revenue using AdSense is generated on a per-click or per-impression basis. It is free to become a verified website publisher in the Google AdSense program.

Google currently offers a number of different AdSense programs, depending on the type of content you will place the ads on (e.g. webpage or RSS feed). Some of the more common programs include:

•  AdSense for content: display ads on a website
•  AdSense for search: display ads in search results on a website
•  AdSense for mobile: display ads on a mobile site
•  AdSense for feeds: display ads in RSS feeds
•  AdSense for domains: display ads on unused domains


AdSense programs are also available to qualified publishers and developers. Qualified publishers may use AdSense to drive revenues for iPhone applications, video or Web browser games.

Google currently offers the following AdSense programs for qualified publishers:

• AdSense for mobile applications: monetize Android and iPhone applications

• AdSense for TV: monetize TV inventory
• AdSense for video: monetize online video content
• AdSense for games: monetize browser-based games

Here is How Google AdSense work in Three Steps


1. You make your ad space available

You make your website ad spaces available by pasting ad code on your site, and choose where you want the ads to appear.

2. The highest paying ads appear on your site

Advertisers bid to show in your ad spaces in a real-time auction. The highest paying ad will show on your site.

3. You get paid

Google handles the process of billing all advertisers and networks for the ads on your site, to make sure you receive your payments.


Common Reasons Why Your Google AdSense Application Is Going To Be Rejected And What You Can Do About it


1.  Insufficient Content, Poor Quality Content Or Inappropriate Content

Google is a big company that wants to provide its customers with an outstanding service. They want to steer away from websites with inappropriate or incomplete content, or poor content in general. This is why if you have no content on your website, or if the content is of low quality or inappropriate, you will get rejected automatically.

Always make sure that you are creating the best content possible. It will also guarantee that the traffic on your website is going to increase in the future which is exactly what the people behind AdSense want – a broader audience for their ads.

A high-quality content contains the following features:

1) It must be unique and original.
2) It must have proper headings and bullet lists.
3) It must be free from grammar and spelling mistakes.

Tip: You can use Grammarly to spell check and correct your grammar mistakes.

4) Your article length be long enough, say 600 words or more.
5) Most importantly, your article must be useful and informative.

What should be the minimum number of posts before applying for Google AdSense?

Actually, there is no confirmed answer.

Not even one.

I have read about established blogs with sufficient contents, say 200+ or more been rejected when they applied for Google AdSense, and there are still some out there with no such number of contents be approved.

Although there’s no exact number of blog post you can have on your blog, there should be at least 20 blog posts or more with a reasonable length, say 600+ or more.

As for inappropriate content (including content for adults, hate speech, etc), it’s simply not acceptable and there’s no way around it.

2. Less Down 6 Months Old Website

This is one of the first things that you should pay attention too. Google does not want to work with newly created websites. It is an indicator that their AdSense campaign is not going to be of that much benefit neither for you or for them.

Therefore, if your website is younger than 6 months, you should postpone the application for AdSense. However, this isn’t entirely the truth. You can still be approved if you have other things that I will be talking about below set in order.


3. Duplicate Content

This is kinda similar to the first point I raised. If your blog has duplicate content then your application may get rejected because Google is very particular about running ads on blogs who are providing information to their viewers and are not copy pasting it from other sites.

Duplicate content bloggers often try to trick Google Adsense but it doesn’t work. So to get approved for Google Adsense you have to create unique content.

Google loves blogs who create their own content and add value to the knowledge of their audience. Blogs who create informative blog posts never find it hard to get approved for Google Adsense.


Get creative with your writing. Research and write genuine content. Join forums. I usually get the idea of what to write about on my blog from there.

Quora, Warriors Forum, Nairaland are some of the best questions and answers forums to get started.

4. No Privacy Policy, No About Us page and Contact Us page

Note: Without these pages don’t ever dream of ever getting approved for Google AdSense.

These pages are one of the most important things  Google consider before approving your AdSense application.

Privacy Policy: This is a strict rule for AdSense users as Google takes users’ privacy seriously, and they want you to do the same. It is mandatory to have a privacy policy on your website. Ignoring this step will result in an immediate rejection.

You can write the privacy policy of your website yourself or find Privacy Policy Generators online (You don’t need a lawyer anyway).

Simply type “ Free Privacy policy generator” in Google Search and you will get directed to different free sites where you can generate a free privacy policy for your site in minutes. Free. No strings attached.

About Us page: The about us page is very important, and that’s why you need to create one before thinking of applying for Google AdSense. The about us page typically describe who you are and what your website is all about. This helps to build your relationship with your readers or audience.

If your blog fails to tell about who is running the blog and what this blog is all about then Google will not approve the account as Google wants to build transparency between the blogger and its audience. A blog which is being run by some anonymous person cannot get Adsense approval.

Create an about us page now. It doesn’t take much time. If you aren’t comfortable with words you can hire Freelancers from Fiverr or Upwork to write it for you for just $5.

A Contact Page: It’s usually a big mistake not to have one in the first place. How can you properly run a real business without providing your customers or audience a way to contact you? That again is usually a big mistake, and you should take this seriously.

Create a contact page, if possible add the email that you are going to use to apply for Google AdSense. Moreover, if you can afford it get a professional email address like,  and do add your social profile links too.

By creating this you are telling Google that you care about your customers, visitors and you are ready to help them. They can contact you anytime.

It will also show to the Google AdSense Team reviewing your site that you actually care about your readers and not just the money and AdSense alone.


One important step: It’s also very important that you have a clear navigation menu so your readers can find your pages and easily locate the contents in your site. Do this before applying for AdSense.

So, what you’ve to do is to work on your menu by adding all important categories and pages i.e about us, contact us and privacy policy to help your readers easily find the content that they are looking for. The more you care about improving your visitors experience the higher the chances of getting approved by AdSense.


5. Poor Quality Or non-Organic Traffic

Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads.

It is very important that you have some stable amount of traffic to your website. Organic traffic shows that you are creating legitimate content and that your website is of high quality.

If you follow sneaky tactics in attracting visitors to your website, chances are you’ll have a high bounce rate. Also, if you are paying for your traffic, Google will know about it.

Patience is the key here, work on making your website visited by other people naturally.


6. Blog Design or Page Type

The design of your blog also plays a vital role when Google reviews your site for AdSense application.

If your website design is bad and not user-friendly your AdSense application is likely to be rejected. Blogs with bad interface will not be allowed to display AdSense ads. If you have intrusive pop-ups your application for AdSense is likely a failure too.

Also if your website language is not supported by Google then your application will get rejected also.


7. Blog Content Type

If your blog is from any of these industries then Google will definitely reject your Adsense application.

• Pornography/Adult materials
• Pirated Content
• Hacking or Cracking Tutorials
• Illegal Drugs/Paraphernalia etc.

Websites who are from these niches do not get approval from Google Adsense because it is illegal in the eyes of Google.


8. Remove Other Ad Networks:

If you have any other ads placed like Chitika, Infolinks, Clicksor or anything, it’s time to drop them off.

Make your blog free from ads.

Even Google AdSense allows you to use other ad networks along with them, it’s better to remove the ads before applying and don’t put them back until you get a reply from AdSense team which usually takes anywhere from few days to weeks.

So, before submitting your application for Google AdSense make sure to remove all the ads on your blog from any other network.


9. Use Top Level Domain:

Google has made changes to their policies. If you have a blog on Blogspot and the domain is then the chances of your application getting approved quickly is high.

But you will not be able to use that on any other domain like .com. You’ll have to submit the request to upgrade your AdSense account.

As for today, you must have your own unique domain that specifies your blog. If you don’t have one yet, stop dreaming about getting approved with subdomains and go buy a Top Level Domain. It will cost anywhere from $10-$15/year. You can buy the domain from BLUEHOST.

The best domain is the one with .com extension. Choose a short, unique and easy to remember domain that is related to your blog niche.

Another important thing about the domain is its age. Because for some of the Asian countries like India, AdSense has placed domain age restriction. They don’t accept any sites which are less than 6 months old.


10. You’re Under 18

In order to apply for AdSense, it is necessary for you to be older than 18. If you are underage they will not approve you.

If you are under 18, a good way to get the application accepted is to work with your parents or another trustworthy person who is older. That will allow you to work on your website with AdSense enabled, even though you are underage.

When  Will Your Blog Get Approved For Google AdSense?

First, if your blog is older than 6 months and has a good number of blog posts then you sure will get Google AdSense approval.

If you create good quality content and are consistent with publishing blog post on it and also if you are getting enough traffic which is needed to display ads on a blog then your Google AdSense account will be approved. However, it is not the same for everyone, sometimes Google just rejects a good blog and sometimes approve a bad one.

Some Frequently Asked Questions About Google AdSense

a. How does AdSense differ from other ad networks?

The Google AdSense program differs in that it delivers Google AdWords ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and ads for all your online content.

b. Do I have to choose which ads to show on my site?

No. AdSense automatically serves ads on your site that are targeted to your content or audience.

c. Who decides which ads to show on my site?

AdSense uses an ad auction to automatically select the ads that will appear on your pages. The highest paying ads will show on your site.

d. How do I sign up for AdSense?

If you’re ready to get started with AdSense, you can submit an application here. Google will review your application and get back to you by email within about a week.


What To Do If Google Rejects Your Adsense Application?

Do not get demotivated from it. Publish some more blogs posts with good quality content and make them as much as information you can. Wait for few days and apply again as there is nothing like that your application will remain disapproved always.

Always spend time fixing the issues Google stated in the  AdSense disapproval email sent by Google.


Good News: Google AdSense Alternatives You Can Try

1.   InfoLinks

Infolinks is the leader in in-text advertising which offers 70% revenue share even if you’re a newbie blogger. It is different from other advertising networks. It takes less space because it shows in text ads or pop up ads. You can use it with Adsense safely.

It is a pay per click. They offer advertising options like insearch ads, intext ads, inframe ads, intag ads.

Minimum payout: $50

Payment method: PayPal, Wire Transfer, eCheck, Western Union, Payoneer.



2. is probably the best alternative to AdSense as it’s powered by Yahoo Bing Network. The average CPM is much better than any other AdSense alternatives. ads are quite similar to Google AdSense and it’s very easy to get approved if you’ve got a quality blog.

Although there are few others out there these two are currently the best, and I really recommend you should check them out if Google AdSense didn’t work for you.

In conclusion, these are just the necessary parameters that have influence in getting approved for Google AdSense. If you get rejected, pay attention to the reasons why you got rejected and take action that will allow you to be accepted next time. To better understand all of the rules, you can visit the official Google Support page to get more information.


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