Decades ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle; it’s about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.
Sounds pretty hopeless, right? Wrong. While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company, building meaningful mindshare with your target audiences in the process.
One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about — including, but not limited to, reporters.
Did you know that as a trained journalist or even a skillful writer that desire to be your own boss, you can make pretty cool cash by starting your own freelance writing business?
As a matter of fact, there are several ways you can make money online as a freelance journalist cum writer and one of the ways is by writing press releases for organizations that may not have professional journalists in their team (full-time employees).
This type of business is one of the businesses that you can start with little or no startup capital and you will be able to make good money on a weekly or monthly basis if you are good at what you do. All that is required of you to be able to make money offering press release services online is a laptop and an internet connection.
In some instances, you will be required to be present at an event – that is if you are expected to prepare a press release or the video/audio recording of the event. The bottom line is that you must be able to write professional press releases if you must continue to secure more deals and make more money.
One good thing about this type of business is that there is no limit to how much you can make in a month, and there are no restrictions to where you can secure press release services contracts, as long as it is a language you understand so well and can read and write efficiently.
Now let us consider some steps that you would need to follow, to be able to start your own press release services and grow the business to profitability in the shortest time frame.
First thing first.
What is a Press Release / News Release?
A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing.
Most press releases are succinct at just a page long. Two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.
And while it may be tempting to craft a press release that embellishes your company’s accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.
How to Make Money Offering Press Release Services Online
1. Research about the Business
The truth is that press release business is a very competitive trade and you do not want to go into this business without being well equipped with knowledge. It is for this reason that you have to read up voraciously all that you can find about the press release industry. There is an avalanche of people who are daily taking to this business. So, for you to be a force to be reckoned with, you have to research. Know who your competitions are, how they thrive, and a whole lot more.
2. Acquire the Required Qualifications and Certifications
Most organizations that you will be writing press releases for want to be sure that you are really capable to handle their tasks. As a result, you have to be armed to the teeth as it were. One of the ways to be armed and ready is by acquiring some qualification and certifications. You may consider some certification courses that can be got on the internet. That means you would study and sit for the exam via the internet. It costs a fee, and so you have to research to find out how must they go for because they vary. There are also writing schools that you can find in your country.
3. Purchase a Computer (Laptop) and Internet Device
For you to effectively run this business, you would need a computer – could be desktop or a laptop. You would also need to get some internet data. This could be through an internet modem or through a router; you may as well want to sync your phone data to that of the computer.
4. Set an Office in Your House or Rent a Shared Office Space
This is one business that you can comfortably run from your house. Therefore, if you have some extra space at home, then you can look to make there your office for now. This is not to say that you wouldn’t be in need of an office outside your home soon. However, with businesses like this, it is better to start small and grow large. On the other hand, if you want to rent an office, then you may go ahead to do so. Get an office in a cool area that is befitting of a press release office.
5. Create Your Personal Website and Compelling Profile
One of the ways to attract people to you is to have a powerful presence online. One of the ways to do this is by having a website. You do not want to come across as a mediocre; therefore you would need to hire a professional to help you tweak things. You may consider taking a cue from similar websites so that you can determine how to run your business and how your website should be. After that has been done you would need to update your profile in a compelling manner. So that people who come across you and need your services wouldn’t hesitate to hire you.
6. Source for Deals
At this juncture, a thing may have picked up. So what do you need to do? You should start sourcing for deals. You would need to meet people often by attending seminars, workshops and other networking platforms so that you can begin to get words out about what you do. The internet is also a great way to achieve popularity through blogging, being on the various social media platforms amongst others.
7. Avail Yourself for Relevant Trainings (Continuous Personal Development)
By now, you may already know the aphorism that says ‘no one is too old to learn’. It is as a result of this that you have to continue the learning process; so as to make out time and resources to attend trainings. This is especially the personal development trainings that can have a great effect on you.
Online Platforms You can Offer your Writing Press Release Skill and Make Money
Although, there are many of them out there those three should get you started just fine.
But wait, what if there is a complete guide to getting you started just fine? A complete guide that can teach you everything about crafting a killer press release?
Get our ebook today and learn everything you need to know about writing press releases.
Introducing “LEARN HOW TO CRAFT A KILLER PRESS RELEASE”
(Click the image below to download now)
ABOUT “LEARN HOW TO CRAFT A KILLER PRESS RELEASE” BOOK
Mentions in mainstream media sell products and build reputations. Stories might go viral on Twitter or YouTube but for a lot of people, a story still isn’t real until they’ve read it in a newspaper or seen it on the TV.
The good news is that the media is hungry for good stories. A single morning show might churn through 20 guests in a single broadcast, for example. And just think about how many people, companies and products are mentioned in a single day’s newspaper. The format demands constant, fresh information. That information has to come from someone. Why not you?
The bad news is you have to know how to present your story before the media will pay attention. Journalists are busy are excited to work with tips from people who make it easy for them to do their jobs; but they’re jaded by the time-wasters they hear from every day.
That’s why companies and serious business people invest thousands in the services of PR agencies. But all those companies are doing is taking information their client — you — already has and packaging it into the right format. Generally, that means a press release.
Two things you must know about writing a press release.
1. Most stories you read in your newspaper started as a press release
2. Most press releases never get read
The media myth
We love — and the media likes to perpetuate — the image of journalists in trench coats and fedoras doing the rounds, cultivating inside sources; buying them drinks in smokey bars; and basically beating the bushes to see what stories they can turn up.
The press release reality
The reality is that journalists are too busy for anything so time-consuming and hit-and-miss. Staff journalists need to turn in a certain number of stories a day or week; freelance journalists need to turn in as many stories as possible to make a living.
Journalists need stories to come to them. That happens when people and businesses know how to write a great press release.
Why most press releases fail
You’ll slap your head in disbelief when I show you in the book the simple reason most press releases fail. How is it that highly paid public relations professionals get something so basic so wrong?
Readers of this book have written great press releases that earned then a great amount of money.
You can do the same for yourself once you understand how to avoid the easiest and commonest mistake in public relations writing, and master your way to success.
The dirty secret of media release
There’s a dirty secret the media doesn’t want you to know. But I’ll tell you what it is and how it’s going to help you in writing and pitching your story.
Be your own public relations professional
In “Learn How to Craft A Killer Press Release” I have distilled everything I know about presenting stories to journalists into a plain-English guide that will turn you into your own PR expert.
The book begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.
You will also learn the mistakes that lead to most press releases never being read (and how to make sure yours is read), plus an example release to use as sample press release template.