Today the problem most people face isn’t about starting a website or how to open a blog; it’s about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you’re not a seasoned digital sleuth yourself, you’ve likely struggled with getting the proverbial word out through a variety of forms of online marketing.
There are ways that you can drive traffic to your website or blog and actually churn a profit as long as you understand some of the fundamentals behind just how traffic works. We’re talking about things like SEO, social media marketing, email marketing and so on and so forth.
While traffic itself is great to have, it will literally be useless if you’re not capturing those people as leads through a free offer and dropping them into your sales funnel, which can help you to sell your products and services on autopilot.
As you come to understand some of the rules behind what drives consumers to purchase from you, you’ll better absorb some of the methods for driving traffic to your site, blog, squeeze page to your latest info product or wherever.
The Importance of Website Traffic
Website traffic is both an important indicator and driver of business growth. It can help you to:
• See how well your marketing is working
• Gather insight about your audience to make decisions
• Improve your SEO and search engine credibility
• Generate more leads, increase conversions, and get more customers
How to Get More Website Visitors
There are 1.24 billion websites in the world. That’s a lot of competition, but keep in mind that you’re not trying to attract all internet users. Your goal is to get more people in your target audience to visit your site.
Below are some simple ways to increase or drive massive traffic to your old or new website or blog.
1. Install Yoast SEO Plugin
If you haven’t already done so, then you should immediately install and setup Yoast SEO plugin. Not only does it help you add meta tags, it also adds Facebook OpenGraph, Twitter cards, XML Sitemap, Breadcrumbs, and so much more.
2. Optimize Your Blog Posts
Spend time on optimizing each and every blog post on your website. Yoast SEO comes with a post analysis tool, which assigns an SEO score to your posts based on the focus keyword you add. Follow these recommendations to improve each post’s SEO score to the best of your ability.
3. Write Great Contents
Content is king. As long as you create insatiable content on your site or blog, you’ll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.
4. Answer Questions on Quora
Quora is a great medium for driving traffic to your site. Answer questions on this platform and link the right keywords to anchor content on your site or blog. However, don’t use this platform to spam. Ensure that your answers are detailed and that you know what you’re talking about.
5. Post to Social Media with Hashtags
Use social media to promote blog posts and other useful content on your website. This way you can get your social media followers to your site, as well as users in your followers’ networks who share your content.
By adding hashtags to posts that promote your website pages, you can extend your reach beyond your network and get discovered by users searching for your products and services.
6. Start Email Marketing
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and offer landing pages. Just make sure that you don’t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!
7. Guest Blog
Having a micro-influencer publish a blog post on your site can help to increase your web traffic, as they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.
You can also be a guest blogger. Identify blogs related to your niches plus whose audience is relevant to your blog. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so that it’s more of an even exchange.
8. Create YouTube Video Tutorials
YouTube is a great resource for driving free organic traffic to your website. Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
9. Leverage LinkedIn’s Publishing Platform
LinkedIn’s publishing platform is a great method for marketing the content that’s already on your website. Publish a unique, high-quality post on LinkedIn that delivers an enormous amount of value and ensure that you link that content to anchor content on your blog or website to gain that all-important authority bridge to your primary post.
10. Create A Free Online Course
Creating a free course is a great way to drive traffic to your site. You can use Udemy, Teachable or any number of websites out there in order to do this. Ensure the course delivers an enormous amount of value and then pushes and links students to additional content and offers on your site.
11. Optimize Your Content With LSI Keywords
It’s no secret that SEO is one of the best ways to drive traffic to your website.
That said, most old school SEO strategies simply don’t work anymore.
And that’s largely because Google’s Hummingbird algorithm changed EVERYTHING about SEO.
Instead of ONLY looking at keywords, Google now understands topics.
(How big of a change was this update? Google said that: “Hummingbird affects 90% of all searches…”. Wow).
The question is:
How do you make sure that Google understands your content’s topic?
LSI keywords are words and phrases related to your target keyword.
For example, let’s say you just wrote a post about social media.
LSI keywords would be words and phrases like:
1. Facebook page
4. Viral content
And when Google sees these LSI keywords in your content, they say: “Great. This content is definitely about social media”.
So: how do you find these LSI keywords?
A great free tool called LSI Graph.
This tool spits out dozens of LSI keywords related to your topic:
Then, just sprinkle these LSI keywords into your post, and you’re set to go.
12. Get More Traffic From Your Blog Posts With “Content Transformation”
Content Transformation is simple:
You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).
13. Retarget Visitors With Facebook Ads
Let’s face it:
Facebook ads can be EXPENSIVE.
Fortunately, there is a little “loophole” that’s helped many get laser-targeted visitors for pennies:
Here’s how it works:
First, create a Facebook ad that sends people to a blog post.
Next, target people that have visited your site in the last month or two.
And you’ll probably find that your CPC is dirt cheap vs. most other types of advertising (like Google Adwords).
14. Optimize for Google’s Mobile-First Index
As you might have heard, Google recently rolled out their “Mobile-First Index”:
This update means that Google now counts the mobile version of your site FIRST.
(It also means that Google largely ignores the desktop version of your site)
How do you know if your site is mobile optimized?
Well, Google created a free tool for doing just that: The Mobile-Friendly Test.
This nifty tool tells you if your site is optimized properly for mobile devices or not.
15. Update “Expired” Content On Your Website
Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn’t already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
These are only some of the many strategies you can use to drive traffic to your website. Getting more website visitors does not happen overnight. It takes hard work and dedication, but we’ve eliminated the hard part for you: knowing what to do in the first place. Implement a mix of these strategies and you’ll start seeing improvements in your website traffic.