A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news.
This is what they do:
They boost search visibility, enhance customer service, increase brand recognition and support sales.
In this short writing eBook, you will learn how to write an effective press release. The course eBook begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.